The PIMS (Profit Impact of Market Strategy) Program, the only strategic information database of real world data, at the business and line of business level in the world, is now available as pimsonline.com for your use. The PIMS Program of the Strategic Planning Institute, originated at the General Electric Company, and further refined at the Harvard Business School, includes the real world business performance experiences of more than 3,000 businesses representing 16,000+ years of data.

This web site allows access to the experiences of more than 3000 businesses in the PIMS database to help strategists answer two questions:
What’s expected? and What if?

PIMS lets you answer strategic questions about your business, based on the experiences of businesses which are primarily located in the US, Canada and Western Europe. A partial list of represented companies with participating businesses includes:

	GE		Chase Manhattan Bank		Anheuser-Busch Co.
	Dupont		Monsanto		Coors
	Johnson & Johnson		Becton Dickinson		Petro Canada
	Armco Steel		Boehringer Ingleheim		Nestle Co. Inc.
	Unilever		Dow Chemical Co.		Honeywell
	Ford		Allied Steel and Wire		JM Huber
	GM		John Deere		Milliken & Co.
	Minolta (UK)		The Amer Group		Polysar Ltd.
	Weyerhaeuser		Sandoz		US Cellular
	US Department of Energy		Asgrow Seed Co.		Ball Seed Co.
	Fraser Paper		BMW		Lawson Marden
	Baxter International		Medtronic		Siemens AG
	AT&T		TRW		Brown Boveri & CIE
	Xerox		Dexter Corp.		US Gypsum
	Eastman Kodak		Martin Marietta		Alcoa
	Renault		Glen Raven Mills		British Petroleum
	Bertelsmann		Nordstjernan		Domtar Chemicals Group
	Sonoco Products Co.		Keebler		Eaton Corp.
	Sherwin-Williams Co.		Merck		Pepsico
	Hewlett Packard		BFGoodrich		Scott Paper
	HP Hood		Owens-Illinois Inc.		Morton Co.
	British Coal		Pitney Bowes		Rohm and Haas
	Mead Corp.		Cahner's Publishing		HJ Heinz Corp.
	SC Johnson		Motorola		Pitney Bowes, Inc.
	Scott Paper		Norton Co.		Corning
	Goodyear		FMC Corp.		Parker Hannifin Corp.
	International Paper		TRW Inc.		Armstrong World Industries
	Coca Cola Co.		American Airlines		Heublein, Inc.
	Ogilvie and Mather		PPG Industries		Jos. E. Seagrams & Sons
	Alcan		Monomeros		Blount,Inc
	Warner Lambert		Rhone Poulenc		GTE
	Bell of Pennsylvania		Campbell Soup		Hoffman LaRoche
	Nynex		Gilbert Paper		Southern New England Tel
	US West		Bell & Howell		Executone
	Wisconsin Bell		The Upjohn Co.		Beloit Corp.
	Nordic Laboratories		Eastman Chemical		Swedish Match
	Reynolds and Reynolds		Mars, Inc		Molson Companies
	NCR		Kaiser Aluminum		Brunswick Corp.
	Scovill		Combustion Engineering		American Hoechst
	American Bell		Air Products & Chemicals		Dow Chemical
	Raytech		Keithley Instruments		Dover Corporation
	Schering Plough		IC Industries		Contel
	Huffy Corporation		DeLaval Turbine Co.		Gemini Precision Products
	Waltec		Quantum Chemical Corp.		Avery Dennison Corp.
	Hartford Steam Boiler		Borg Warner		AH Robins Co.
	Celestial Seasonings		Mine Safety Appliances		Stone Container Corp.
	Northwest Bank Corp.		Crane & Co.		Saft France
	Bacardi Imports		Arvin Industries		American Sterilizer Co.
	Omark Industries		Norsk Hydro		Reed International
	Shell Chemicals UK, Ltd		Kimberly Clark Ltd		WRGrace
	Varta Germany		Wallenius Sweden		Marimekko Finland
	Provender Sweden		Cultor Sweden		Olin Corp.
	Sundstrand Corp.		Sheller-Globe Corp.

There are businesses from more than 400 of the Fortune 1,000 companies and many hundreds of Western European businesses representing most industries.

The business types include consumer durables and non-durables; industrial producers of capital goods, raw materials, components and supplies; and service & distribution (supply chain) businesses. The information on each business includes descriptive characteristics of the market environment, the state of competition, the strategy pursued by the business, and the operating results obtained. Each data item has been pre-tested for significance and relevance to profitability.

  

As a user of pimsonline.com, you can determine what strategy, under what conditions, produces what results for your businesses.