REMEMBER: This is just an exhibit - not a fully functional application - you cannot change the input data here but you can submit it to get real pimsonline.com report.

Market Share Change Report

Key Question:   What level of share gain/loss is "normal" for this business?

There are two ways to run the Market Share Change report:

1.  You can specify a target Share Change as well as the key constraining factors in your strategic business profile (e.g. Real Market Growth). In this case, the report will show you the strategic profile of businesses that  a) achieve your target level of Market Share Change while  b) operating within the strategic constraints you imposed.

2.  You can not specify a target Share Change and simply specify the key constraining factors in your business profile (e.g. Real Market Growth, Beginning Relative Quality, etc.). In this case the report will show you the Market Share Change that's normal for businesses operating within the strategic constraints you specified.

Share-Change-Driving Factors:

(To get a definition of the variable you can click the question mark in front of the name of the variable OR you can press the DEFINITIONS button below to see definitions for all variables)

Select your PIMS sample data range	Beginning   Mid   Max
Your desired Market Share Change
Beginning Market Share	*
Beginning Market Share Rank	*
Beginning Relative Quality	-- Select from the list -- 1-Much worse than the competition 2-Somewhat worse than the competition 3-Equivalent to the competition 4-Somewhat better than the competition 5-Much better than the competition *

* Each field with a star next to it must be filled in!

Real Market Growth
Number of Immediate Customers Accounting for 50% of Sales
Change in Relative Quality
Beginning Relative Direct Cost	-- Select from the list -- 1-Much higher than the competition 2-Somewhat higher than the competition 3-Equivalent to the competition 4-Somewhat lower than the competition 5-Much lower than the competition NONE
Beginning Percent of Sales Accounted for by New Products
Beginning Relative Percent Sales of New Products
Sales Force Expenses
Media Advertising Expenses
Sales Promotion Expenses
Total Marketing Expenses
Total Marketing Change
Beginning Capacity Utilization

   

Note:	These fields (no star) do not have to be completed.