REMEMBER: This is just an exhibit - not a fully functional application - you cannot change the input data here but you can submit it to get real pimsonline.com report.

Market Attractiveness/Competitive Strength Report

     Key Question:   How does this business rate as an opportunity for generating profitable growth?

You do not specify a targeted position. You enter your strategic profile and the report will show you the Market Attractiveness/Competitive Strength positioning for businesses strategically similar to your business.

Market Factors that Contribute to Attractiveness:

(To get a definition of the variable you can click the question mark in front of the name of the variable OR you can press the DEFINITIONS button below to see definitions for all variables)

Market Scope	1-Local/Regional 2-National 3-Multinational/Global *
Real Market Growth	*
Market Differentiation	-- Select from the list -- 1-No differentiation (Pure commodity) 2-Somewhat differentiated 3-Highly differentiated *
Number of Immediate Customers Accounting for 50% of Sales	*
% of Sales Accounted for by New Products	*
Served Market Concentration	*
Market Factor that Detracts from Attractiveness:
Capital Intensity	*

Competitive Factors that Contribute to Competitive Strength:

Market Share	*
Market Share Rank	*
Relative Market Share	*
Relative Quality	-- Select from the list -- 1-Much worse than the competition 2-Somewhat worse than the competition 3-Equivalent to the competition 4-Somewhat better than the competition 5-Much better than the competition *
Relative Direct Cost	-- Select from the list -- 1-Much higher than the competition 2-Somewhat higher than the competition 3-Equivalent to the competition 4-Somewhat lower than the competition 5-Much lower than the competition *
Relative Percent Sales of New Products	*
Patents/proprietary products	No     Yes*
Patents/proprietary processes	No     Yes*

  

* All fields must be filled in!