To enable business managers to "reality test" and strengthen their strategic thinking by comparing their thinking with the experience of comparable businesses drawn from the actual business cases documented in the PIMS (Profit Impact of Market Strategy) database.
Company Profile
The Strategic Planning Institute (SPI), founded in 1975, manages and develops the PIMS database. The strategic data includes information on markets, competitors, quality, structure, environment and financial performance.
The original concepts upon which PIMS is based were developed at General Electric from the mid-1960s and was established as a developmental project at the Harvard Business School, and located at the Management Science Institute from 1972 to 1974. In February, 1975, to facilitate the evolution of the program beyond the academic stage to an operating system, PIMS was organized as an autonomous institute, the Strategic Planning Institute (SPI), a non-profit corporation.
To date, the PIMS experience contains data on several thousand strategic business units operating across all industries, offering many different types of products and services in regional, national and global markets.
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